SAP Digital — Creating an augmented reality experience to emulate the product-centric, direct-to-consumer launch of SAP.com

As an Art Director at Ayni Brigade, I led the ideation, design, and creation of SAP Digital Space, an augmented reality experience empowering the consumer to purchase their software or service solutions directly from the new sap.com buying experience. Users can navigate their products and services through planets and space, highlighting the interconnectivity of the new user experience. The planet, represents the SAP Analytics Cloud, the moons are products, and the planet rings are the SAP Training Hub. Users can add the moons/products to “Their Universe,” which allows them to save and share the information they gathered for future purchases. The experience was built by Grammercy Tech, our development partner, using Web VR with AR Kit. Winner of the 2019 B2 Award in the Augmented Reality category.