Eden is a seasoned Creative Director and Product Designer, with more than 12-years of measurable, outcome-focused deliverables. With depth in advertising, consulting, product, and marketing, Eden is the rare creative lead who can implement full-scope marketing, creative, or UX/UI initiatives. Through proven leadership in design, strategy, research, branding, and UX/UI, Eden has the ability to ideate as a natural creative, but present deliverables that are aligned with the needs of her clients and their businesses.
Technical artistry—
Creative Direction & Visual Design
With over 12-years experience designing, consulting, and leading teams in product design & development, advertising, marketing and branding; I understand best practices and have learned how to effectively inspire and push creative teams. Efficiency, organization, mentoring, and coaching are consistent elements of every project I undertake.
UX/UI Design
I have a passion for creating simple and human-centric design experiences. Using research, strategy, workshops, wireframing and prototyping, I strengthen iterations through testing, feedback, and collaboration. I take into consideration the platform framework, timelines, branding, and scope, to ensure projects are beautifully executed and technically sound implementing tools including Figma, Sketch, Miro and Zeplin.
Strategy
Good ideas and beautiful design are meaningless without the right strategy. From ensuring consistency, to leading strategic branding initiatives, I ensure that any gaps in strategy are filled to create the best products and experiences possible.
